Written by: Laurel Egan Kenny, President, Turningpoint Communications
Treasury professionals don’t appreciate how much knowledge and experience they possess. I have been on a mission to help treasury leaders express their thought leadership to benefit customers, junior staff, communities and the treasury management industry. Thought leadership is the result of capitalizing on the talent, experience, and passion inside your business, or from your community, to get in front of a defined target audience on a particular topic in a compelling way – and on a schedule that works for the presenter/writer and receiver. Ira Apfel, Editorial Director of the Association for Financial Professionals defines thought leadership as, “Articulating your experiences in treasury and finance as original, innovative insights to further your profession, your employer and your career.”
Industry publications provide opportunities for whitepapers, byline articles or other features. So too does social media – namely blogs, vlogs, YouTube, LinkedIn Articles, Wikipedia. A conference provides a great opportunity for an expression of thought leadership. A call for presentations allows thought leaders to offer up their subject matter expertise. Windy City Summit is one example of a conference at which treasury leaders can present their ideas. Why present at the Windy City Summit? It’s Simple! Showcase your thought leadership to Chicago and beyond-based treasury and finance professionals.
Don’t believe you are worthy? Don’t believe your expertise is worthy of sharing? Think about your experience.
- Present a case study, success story, timeline of events
- Discuss best practices
- Present ideas for innovation, change, efficiency, productivity
- Answer frequently asked questions
- Discuss successes, failures
Still don’t believe anyone wants to learn from you? Think about this! According to Ira Apfel, the national AFP relies on outside authors to contribute:
- 418 articles, 1,024 pages, 500,000+ words for its quarterly international publication+
- 140 Sessions at its annual conference
Windy City and other larger regional organizations require support from outside contributors to produce:
- 40 to 90 conference breakout sessions
- 6 to 12 educational meetings a year
So, have we convinced you that your thought leadership is needed? We will soon be sending out the Call for Presentations for the 2021 Windy City Summit.